
551: Make Shipping and Shopping Work Better For Everybody, with Veho
Ita Zur, the CEO and co-founder of the delivery platform Veho, brings a unique perspective to the logistics industry from his varied background as an Israeli Air Force air traffic controller, a law clerk, and a brand manager at Procter & Gamble. He founded Veho after personal frustrations with e-commerce delivery, believing the moment a customer receives their package is a critical "moment of truth" for brands. Zur advocates for a customer-obsessed approach, arguing that technology combined with a strong company culture can help brands compete with giants like Amazon by offering a superior, differentiated experience that builds loyalty. He shared an anecdote about two managers meeting halfway to deliver a package, illustrating the company's commitment to customer satisfaction.

Today I’m joined by Veho, one of America’s largest delivery platforms serving 150 million Americans across 74 markets – and growing.
Veho is a next-generation delivery platform, turning shipping from a cost center into a value driver. By combining purpose-built technology, customer experience obsession, and a scalable delivery network, Veho enables brands to offer an Amazon-level delivery experience that improves their bottom line.
Today Ita Zur, CEO and co-founder at Veho, joins me to talk all about Veho and what they do; the past, present and future for the e-commerce industry; the truth beyond the Amazon effect; and balancing cost, speed and optionality for the best in customer experience.






