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551: Make Shipping and Shopping Work Better For Everybody, with Veho

551: Make Shipping and Shopping Work Better For Everybody, with Veho

Jul 06, 2026

Ita Zur, the CEO and co-founder of the delivery platform Veho, brings a unique perspective to the logistics industry from his varied background as an Israeli Air Force air traffic controller, a law clerk, and a brand manager at Procter & Gamble. He founded Veho after personal frustrations with e-commerce delivery, believing the moment a customer receives their package is a critical "moment of truth" for brands. Zur advocates for a customer-obsessed approach, arguing that technology combined with a strong company culture can help brands compete with giants like Amazon by offering a superior, differentiated experience that builds loyalty. He shared an anecdote about two managers meeting halfway to deliver a package, illustrating the company's commitment to customer satisfaction.

551: Make Shipping and Shopping Work Better For Everybody, with Veho

Today I’m joined by Veho, one of America’s largest delivery platforms serving 150 million Americans across 74 markets – and growing.

Veho is a next-generation delivery platform, turning shipping from a cost center into a value driver. By combining purpose-built technology, customer experience obsession, and a scalable delivery network, Veho enables brands to offer an Amazon-level delivery experience that improves their bottom line.

Today Ita Zur, CEO and co-founder at Veho, joins me to talk all about Veho and what they do; the past, present and future for the e-commerce industry; the truth beyond the Amazon effect; and balancing cost, speed and optionality for the best in customer experience.

 

Resources & Links Mentioned

  • Head over to Veho’s website now to find out more and discover how they could help you too. You can also connect with Veho and keep up to date with the latest over on LinkedIn, Facebook, X (Twitter) or YouTube, or you can connect with Ita on LinkedIn.
  • Check out our other podcasts HERE.

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